Privacy Policy

1. Introduction

This Privacy Policy ("Policy") describes how Asetral (an independent online software studio; not a registered company or physical office; "we", "us", "our") processes information in connection with Logoly (the "App"), a logo trivia game distributed for mobile and web. Our contact email for privacy matters is: contact@asetral.com.

This Policy applies to information processed through the App. It reflects how the App works today. If we change how we process information, we will update this Policy and adjust the "Last updated" date.

Privacy and data protection laws vary by country and region across the world, including but not limited to the European Economic Area ("EEA"), the United Kingdom, Turkey, the United States, Brazil, Canada, Australia, Japan, South Korea, India, and Singapore. We aim for this Policy to be globally applicable.

2. Data controller

For the purposes of applicable data protection laws (including the EU General Data Protection Regulation ("GDPR") where it applies), the data controller is Asetral, an independent online software studio. Asetral is not a registered company and does not have a physical office or registered address. You can reach us at contact@asetral.com.

3. Accounts and cloud storage

The App does not require you to create an account with us.

We do not operate our own cloud service that stores your game profile, scores, or settings on our servers for ordinary gameplay. All game progress, virtual currency (credits), power-ups, achievements, and preferences are stored locally on your device.

4. Advertising

The App displays advertisements served by Google AdMob (provided by Google LLC). We use three types of ads:

Banner ads: A static banner displayed on the home screen while you use the App.

Interstitial ads: Full-screen ads shown automatically at natural break points — after approximately every three completed game rounds, or when you leave a round early. These are brief and close after a short period.

Rewarded ads: Full-screen video ads that you choose to watch voluntarily in exchange for in-game virtual rewards (credits, power-ups, or XP). You initiate these by tapping a "Watch to earn" button. Rewards are delivered only after the ad is fully viewed. Virtual rewards have no monetary value (see Section 8).

For all ad types, Google AdMob may use device identifiers (such as the Android Advertising ID), IP address, device characteristics, and usage signals to serve, personalize, and measure ads, as described in Google's Privacy Policy (policies.google.com/privacy) and AdMob documentation. Where required by law, you may be shown consent prompts or offered ad personalization choices through your device settings.

5. Information stored on your device

The App uses local storage on your device (via AsyncStorage or similar mechanisms) to save gameplay and preference data, including without limitation: difficulty settings, audio preferences, scores, streaks, achievements, daily challenge progress, virtual currency balances (credits and power-ups), a counter used to pace interstitial ad frequency, and related game state.

This information remains on your device unless you clear app data, uninstall the App, or your operating system backs up or syncs application data according to your device or platform settings (for example, encrypted device backup). We do not receive a copy of this local storage under normal circumstances.

6. Network activity and data processed when you use the App

When you use the App, your device connects to the internet to load content from third-party providers.

Brand images: The App requests logo images by website domain from Logo.dev and Brandfetch. Those providers receive technical information typical of HTTP requests (such as the domain name requested, device/browser characteristics, and IP address) as described in their respective privacy policies.

Audio: Background music is streamed from Jamendo (api.jamendo.com) under a royalty-free license. Sound effects are loaded from Freesound (cdn.freesound.org) under Creative Commons licenses. Those transfers involve standard network and device information sent to those hosts and their CDNs.

Advertising: When ads are displayed by Google AdMob, Google may receive and process data as described in Section 4 above.

Analytics: Firebase Analytics collects usage events as described in Section 7 below.

We use these services solely to deliver the App's features. We do not sell your personal information.

7. Analytics and usage data

The App uses Firebase Analytics, a service provided by Google LLC ("Google"). Firebase Analytics automatically collects information about how you interact with the App, including: named in-app events (such as game_start, game_complete, category_selected, answer_submitted, hint_used, shop_opened, shop_purchase, spin_wheel, and streak_reached); screen views; device and operating system information (model, OS version, language, time zone); App version and instance identifiers; and an approximate geographic location derived from your IP address (typically at country or region level).

This information is associated with a pseudonymous Firebase installation identifier generated on your device. We use it to understand how the App is used, identify issues, and improve the experience. We do not use Firebase Analytics to sell your data. Advertising measurement and targeting are handled separately through Google AdMob (Sections 4 and 6).

Google processes this data as our service provider under a data processing agreement, and may store it on servers outside your country. For more information, see Google's Privacy Policy (policies.google.com/privacy) and Google's Firebase data disclosure documentation.

On Android, you may limit ad-related data collection by enabling "Opt out of Ads Personalization" in Settings → Google → Ads, and you may reset your advertising identifier there at any time. On iOS, you can limit tracking through Settings → Privacy & Security → Tracking.

8. Virtual currency and in-app rewards

The App includes a virtual economy comprising credits, power-ups (Classic and Word Guess modes), and XP. These items are earned through gameplay, daily missions, streak milestones, a daily spin wheel, or by watching optional rewarded ads.

Virtual items have no monetary value, cannot be exchanged for real money, are not transferable between users, and are not refundable. They exist only within the App and may be modified or removed if we update or discontinue the App.

We do not process any payment information within the App. No real-money purchases are available.

9. Legal bases (where GDPR applies)

If GDPR applies to our processing, we rely on the following bases, as appropriate:

(a) Performance of a contract or steps taken at your request before a contract: providing the App and its core features, including ad-supported gameplay;

(b) Legitimate interests: operating, securing, and improving the App; understanding usage through analytics; and handling limited communications with you, where not overridden by your rights;

(c) Consent: where required by law for advertising personalization or other optional processing.

10. Retention

Local gameplay and preference data (including virtual currency balances and the ad-frequency counter) are retained on your device until you delete it (for example, by clearing app storage or uninstalling the App).

Firebase Analytics data is retained according to Google's standard retention settings (typically 14 months for user-level data) unless we configure a shorter period.

If we process personal data in any other way (for example if you email us), we retain that information only as long as needed to respond and to meet legal, accounting, or security requirements.

11. International transfers

Third-party providers (including Google for Firebase Analytics and AdMob, Jamendo, Freesound, Logo.dev, and Brandfetch) may process data in countries outside your own, including the United States. Those providers operate under their own terms and privacy policies. Where GDPR applies and transfers require safeguards, we rely on appropriate mechanisms offered by providers (such as standard contractual clauses) where applicable.

12. Security

We rely on Google's infrastructure for Firebase Analytics and AdMob, and on the security measures of other third-party providers. No method of transmission over the internet or electronic storage is completely secure; we cannot guarantee absolute security.

13. Your rights

Regardless of where you live, you may contact us at contact@asetral.com to request access to, correction of, or deletion of any personal information we hold about you directly (for example, email correspondence). Because most gameplay data is stored only on your device, you can usually delete it yourself by clearing app data or uninstalling the App.

EEA/UK users (GDPR / UK GDPR): You may have the right to access, rectify, erase, restrict, or object to processing, and the right to data portability. You may also lodge a complaint with your local supervisory authority.

Turkey (KVKK): Users in Turkey may have rights under the Turkish Personal Data Protection Law (KVKK), including the right to apply to Asetral as data controller and, where applicable, to file a complaint with the Turkish Personal Data Protection Authority.

Brazil (LGPD): Users in Brazil may have rights under the Lei Geral de Proteção de Dados, including rights to access, correct, delete, and port personal data, and to revoke consent where applicable.

Canada (PIPEDA / Quebec Law 25): Users in Canada may have rights to access and correct personal information we hold, and to withdraw consent subject to legal or contractual restrictions.

Australia (Privacy Act 1988): Users in Australia may have the right to access and correct personal information we hold, and to make a complaint to the Office of the Australian Information Commissioner (OAIC).

South Korea (PIPA), Japan (APPI), India (DPDP Act), Singapore (PDPA), and other jurisdictions: Users in these and other countries may have similar rights under their applicable local laws. We will respond to legitimate requests in good faith and in compliance with applicable law.

To exercise any right, contact us at contact@asetral.com. We may need to verify your identity before acting on a request, where permitted by law.

14. Children

The App is not directed to children under 13 (or the minimum digital consent age in your jurisdiction, if higher). The App contains advertising served by Google AdMob. We do not knowingly collect personal information from children under 13. If you believe we have received information from a child in a way that concerns you, contact us at contact@asetral.com and we will take appropriate steps.

15. U.S. residents and global equivalents

We do not sell personal information for money. We use third-party services (including Google AdMob and Firebase Analytics) that may process identifiers and usage data for advertising and analytics as described in this Policy.

U.S. residents: If U.S. state privacy laws apply to you (including the California Consumer Privacy Act (CCPA), Virginia CDPA, Colorado CPA, Connecticut CTDPA, Texas TDPSA, or similar state laws), you may have the right to know what data is collected about you, to delete it, to correct it, and to opt out of certain sharing for targeted advertising. We do not sell personal information. For ad personalization choices, see your device settings and Google's privacy controls. Contact contact@asetral.com for any requests.

Global equivalents: Many countries have enacted privacy laws with similar rights. If you are located outside the regions specifically named in this Policy and believe a local privacy law applies to you, you are welcome to contact us at contact@asetral.com and we will respond in good faith.

16. Changes to this Policy

We may update this Policy from time to time. We will change the "Last updated" date when we do. Material changes will be communicated through reasonable means where required by law (for example, an in-app notice or updated store description). Continued use of the App after the effective date of changes may constitute acceptance where allowed by law.

17. Contact

For questions about this Policy: contact@asetral.com